ATTENTION COACHES, GYM OWNERS & MANAGERS:
DONE-FOR-YOU SHOULDER RECOVERY TRAINING SYSTEM FOR COACHES
Tired of Shoulders Limiting Your Clients' Training? Help Them Move Stronger, Safer, and Longer
This complete recovery system for the shoulders gives coaches 48+ corrective exercises and done-for-you programming to help clients improve shoulder mobility, stability, and upper-body performance. Lead quick sessions that reduce limitations and keep members training longer.
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Dear AF Coaches, Owners & Managers,
One of the biggest reasons clients stop training isn’t motivation. It’s the discomfort, tightness, or instability in their shoulders that makes movement harder than it should be. More than 26% of adults experience shoulder limitations that affect how they press, pull, or train with confidence.
That’s your opportunity!
When you can guide clients through movement that restores mobility, builds stability, and helps them train without hesitation, you don’t just improve their workouts you strengthen retention, build trust, and become the go-to Recovery coach in your club.
Deliver Impactful Results with a Proven, Coach-Tested Shoulder Recovery System
The Shoulder Pain Solution has been refined through thousands of coaching sessions and trusted by over 2,600 fitness professionals worldwide. It’s built to help you coach smarter, improve upper-body performance, and establish yourself as the go-to Recovery expert in your club. With clear progressions, powerful coaching tools, and a ready-to-launch structure, you’ll deliver shoulder recovery sessions that members feel, trust, and keep coming back for.
INTRODUCING…
THE SHOULDER PAIN SOLUTION
A Movement Optimization Course for Fitness Professionals
It’s simple, effective, and designed for every level of coach. The Shoulder Pain Solution teaches a proven system of recovery-based movements that help members improve shoulder mobility, strengthen stabilizing muscles, and move with greater control and confidence during every workout.
By helping clients move better and stay pain-free, you’ll keep them active, consistent, and excited about their progress. Plus, when members start moving and feeling better, they naturally become your best source of referrals and long-term loyalty.
The Shoulder Pain Solution works for:
Men and women of all ages and fitness levels
Whether new to training or experienced in the gym, every member can benefit from improved mobility and knee stability.
Members returning from movement limitations or setbacks
Perfect for those easing back into consistent training after stiffness, deconditioning, or minor restrictions.
Clients who struggle with tightness, fatigue, or form issues
Help them move better, lift safely, and perform with greater control and confidence.
Coaches who want a proven system to enhance Recovery programming
Easily integrate the Shoulder Pain Solution into one-on-one sessions, small groups, or member workshops.
The Shoulder Pain Solution makes recovery coaching simple to learn and powerful to deliver. You’ll understand the purpose behind each movement, how to progress or modify for any client, and how to integrate every session seamlessly into your existing programs. Once mastered, it becomes one of the most effective and easy-to-coach systems in your club.
I’ve Built the System. Tested It Worldwide. Proven It Works. Now It’s Yours to Coach With Confidence.
It’s a ready-to-coach recovery system that helps your team lead safer, smarter sessions that keep members training longer while improving movement, bulletproofing joints, and reducing injury risk.
No guesswork. No wasted time. Just a proven path to stronger results, greater loyalty, and a more profitable Recovery offering inside every club.
If You're a Coach, You Can:
Turn recovery sessions into your most requested service
Help members move better, lift stronger, and stay pain-free
Stand out as the Go-To Recovery Expert in your club
If You're a Gym Owner or Manager, You Can:
Add a profitable Recovery stream without changing your current model
Train your staff to deliver consistent, high-quality recovery sessions
Keep more members engaged, renewing, and referring friends
Stronger Shoulders. Happier Members. Higher Retention. It All Starts Here.
Included in Your Shoulder Pain Solution
Coaching System:
Coaching Video Library:
49+ Shoulder Recovery Exercise Tutorials
Each video gives you a bite-sized walkthrough showing exactly how to coach every movement in the Shoulder Pain Solution system. You’ll see correct setup, cues, and progressions so you can confidently guide members through each phase of recovery training.
By mastering these exercises, you’ll help members move with freedom, train without discomfort, and keep showing up for the results they can feel.
Shoulder Pain Prevention & Coaching Approach Video + Guide
Master the purpose and principles behind effective shoulder recovery training. This resource teaches you how to apply progressions, coach movement efficiently, and deliver recovery sessions with confidence. Includes a quick knowledge check and CEC opportunity to reinforce your learning.
Done-for-You Programming & Session Templates
A complete, done-for-you programming framework with ready-to-use shoulder recovery sessions. Each sequence is designed to help coaches deliver safe, effective, and consistent recovery training without guesswork.
Use these proven sessions to improve mobility, prevent setbacks, and keep members progressing session after session.
Motivational Email Swipe Files
A collection of motivational client emails designed to keep members consistent, inspired, and excited about their progress. Customize and send them to celebrate wins, reinforce recovery habits, and keep clients moving toward lasting results.
Promotional Messaging Templates
Easily introduce The Shoulder Pain Solution inside your club with ready-to-use communication templates. These pre-written messages make it simple to announce your new Recovery offering, engage members, and highlight the value of movement-based training.
Use them in newsletters, app posts, or internal announcements to build awareness and get members excited to experience Recovery inside your club!
Member Communication Email Templates
Easily share the benefits of Recovery with your members using pre-written email templates designed for internal club use. Each message is written to educate, inspire, and invite members to experience The Shoulder Pain Solution and the value of movement-based Recovery training.
Just personalize with your name and club details, then send through your approved communication channels to spark curiosity and increase participation in your new Recovery offerings.
Injury Prevention Back Specialist
Certification + Quiz
Elevate your coaching credentials and stand out as a Recovery leader in your club. After completing The Shoulder Pain Solution, take the 50-question quiz to test your knowledge of movement progressions, mobility principles, and back injury prevention strategies.
Pass the quiz to earn your Injury Prevention Shoulder Specialist certificate and submit it for CECs through your accrediting organization.
Bonus: Shoulder Recovery Education
Slide Deck
Use this ready-to-teach presentation to host member workshops or education sessions focused on movement and shoulder health. The slide deck is fully customizable and designed to help you deliver engaging, research-backed information that positions your club as the go-to for Recovery and injury prevention.​
Whether you present it at an in-club member event, or local community workshop, you’ll have a professional presentation that’s ready to go with little prep required.
Future Feature Opportunity
Branded Follow-Along Recovery Videos are available as a potential add-on for the Anytime Fitness app or club systems. This feature can only be activated through a company-wide licensing agreement with AF corporate but may be considered if enough franchisees and coaches request access.
To show your interest and help bring this feature to the AF app, email ruston@themobilityrecipe.com
Top Fitness Professionals Swear By The Shoulder Pain Solution…
“The Knee Pain Solution was the missing piece in my client's training regime. It's not just about finding relief, now my clients are pushing their bodies without the fear of injury."
- Jennifer S, Personal Trainer
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“This program has helped transform our gym. Client retention is at an all-time high, and the positive feedback is phenomenal. The Knee Pain Solution is a must-have for every fitness business."
- Mike K, Gym Owner
Here’s Why This Just Makes Sense…
Increase Retention and Results: Help members move better, train consistently, and recover faster so they stay in your programs longer. This proven system has been used by thousands of fitness professionals worldwide to reduce member drop-off and improve performance outcomes.
Attract New Coaching Clients with Ease: Position Recovery as your club’s entry point for hesitant or deconditioned members. When clients feel better fast, they’re more likely to upgrade into ongoing coaching or small-group training.
Improve Member Performance: Keep clients progressing safely without pain or plateaus. The system integrates seamlessly with any training style, including strength, functional, or small-group training, and helps every member move and feel better.
Build a Reputation for Results: When members feel the difference, they talk about it. This system helps you create measurable wins that turn satisfied members into powerful advocates for your club.
Unlock New Revenue Opportunities: Offer a high-demand Recovery service that enhances your club’s Training, Nutrition, and Recovery model. Run it as a premium coaching option, a reactivation program, or a member value-add to increase overall revenue.
Easy to Implement: Everything is built, tested, and ready to teach. You’ll save time, eliminate guesswork, and start seeing results faster without needing new equipment or extra staff.
Launch with Confidence: Every resource aligns with AF’s Recovery pillar, so you can integrate it seamlessly into your existing systems while maintaining brand standards.
Reduce Risk & Improve Safety: By teaching proper movement mechanics and recovery strategies, you protect members from preventable setbacks and strengthen your reputation as a trusted professional.
Ruston Webb, MS, CPT, FMS II, TPI-CGFI III
Ruston Webb holds a master’s degree in Human Movement and is the founder and CEO of The Mobility Recipe, an education system designed to help fitness professionals enhance movement quality, improve recovery, and optimize client performance.
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With more than 25 years in the fitness industry, Ruston has served as a college instructor in exercise science, gym owner, and national educator. His passion is helping coaches and clubs elevate their programming, empower their members, and build a culture of movement that lasts.
Partnered for Your Club's Success
The Mobility Recipe is proud to serve as a Preferred Vendor for Anytime Fitness, providing proven Recovery solutions that align with the Training, Nutrition, and Recovery model. Every resource is designed to help your team implement with confidence and deliver results members can feel.
Together, we're building the future of Recovery,
one client at a time..
Get Your Questions Answered!
Who is the Shoulder Pain Solution designed for?
This system was created for Anytime Fitness coaches, managers, and owners who want to integrate movement-based Recovery into their existing training services. It’s ideal for clubs looking to improve member performance, retention, and overall satisfaction.
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Do I need a special certification or background to use it?
No. The program is built for certified fitness professionals and can be implemented immediately after completing the included educational modules. You’ll also have access to a 50-question quiz and certificate recognizing you as an Injury Prevention Shoulder Specialist.
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How does this fit into the Training, Nutrition, and Recovery model?
The Shoulder Pain Solution supports AF’s Recovery pillar by teaching coaches how to deliver safe, effective, movement-based sessions that complement existing strength and nutrition programs. It helps your club offer a complete, holistic member experience.
How long does it take to learn and start using the program?
Most coaches begin applying what they learn within a few sessions of study. The program is structured in short, clear modules that make it easy to understand, practice, and apply inside your current training schedule.
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Can multiple staff members at my club use the same system?
Each individual program license is designed for one coach account. However, if your club joins the Club Package, your entire team can access all courses, programs, and implementation tools, plus receive weekly coaching from The Mobility Recipe. This allows your staff to stay consistent, up to date, and fully supported while delivering Recovery sessions that align with AF’s standards.
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What if our club already offers mobility or stretching sessions?
Perfect. The Shoulder Pain Solution complements those services by adding structured, progressive Recovery programming that keeps members moving safely and consistently. It enhances what you’re already doing, not replaces it.
Do we need any special equipment?
No. All sessions are designed for minimal or no equipment, so they can be performed anywhere in the club using bodyweight and basic tools like a fitness mat, dowel rod, or a chair.
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How can this program generate revenue for my club?
You can use it as a stand-alone Recovery program, add it to personal training packages, small group sessions, or run it as a group workshop or specialty challenge. Clubs often see higher client engagement and retention, leading to increased coaching revenue and member longevity.
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Does this program provide Continuing Education Credits (CECs)?
Yes. Participants who complete the quiz can submit for CECs through NASM, AFAA, ACE, or ISSA. Full accreditation is in progress.
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What kind of support do we receive after purchase?
As an Anytime Fitness Preferred Vendor, The Mobility Recipe provides program updates, resource access, and email support to ensure smooth implementation. Coaches who choose to join the Club Package receive additional benefits, including weekly live coaching, deeper business integration support, and full access to all programs, campaigns, sales, and marketing resources.
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Can we use the videos inside the Anytime Fitness app?
Branded Follow-Along Recovery Videos are not currently available inside the AF app. However, this feature can be activated through a company-wide licensing agreement with AF corporate. If you’d like to see these videos available for your club and members, email: ruston@themobilityrecipe.com to request this add-on feature and help demonstrate interest across the network.
Disclaimer: The Mobility Recipe provides educational programs and resources for certified fitness professionals. All content is designed to teach exercise-based approaches for improving movement, mobility, and recovery. The Mobility Recipe does not diagnose, treat, or replace medical care.
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